OUR WAGYU

Affordable Wagyu for Home Cooking in Singapore

A good wagyu meal should feel within reach. That is the idea behind GYUPOP: bringing frozen wagyu and Japanese favourites to home cooks through Singapore pop-up fairs.

Start with the meal you want to make

Use these cut styles to plan your meal, then check the available products with us. The range, pack sizes and prices can vary by fair.

Steak night

Ask about ribeye, striploin and chuck steak. Tell us how you plan to cook and how many people you are feeding so we can discuss the available options.

Yakiniku at home

Looking for smaller pieces for your grill? Ask about yakiniku cuts and their thickness, rather than choosing by marbling alone.

A pot to share

For shabu-shabu, ask for thinly sliced beef. Confirm that the slice style suits your hotpot or sukiyaki recipe.

Burger night

Ask about wagyu patties, including their weight and ingredients. A patty is a different product from a whole-muscle steak, so compare like for like.

Our approach to affordability

Ethan loves wagyu, but restaurant prices made it an occasional treat. Joelle set out to make it more accessible at home. GYUPOP grew from that shared aim: more opportunities to enjoy wagyu around your own table.

Before buying, compare the cut, origin, grade, net weight and price per 100g. A smaller pack may cost less overall without being cheaper by weight. Our Singapore wagyu buying guide walks through those checks.

Meet Ethan and Joelle

How to buy from GYUPOP

  1. Check the fair announcements for confirmed dates and locations.
  2. Send us an Instagram message about the cuts you are interested in.
  3. Confirm the current range, pack sizes, origin, grade and prices before visiting.

Visit us at a confirmed pop-up fair to buy. Message us on Instagram to ask about the range before you come.